social media strategy

Do you have a social media strategy plan for 2014?

Not long ago most companies were using direct marketing, (instagram takipçi satın al) letters, print advertising, telemarketing, trade shows and e-mails to involve the general public and thus lead the interested parties to products or services that these companies were selling. Then came the era of social media, and everything changed.

According to StatisticBrain, today 58% of all adults worldwide are using some form of social media via laptops, mobile phones, tablets, e-readers and TVs with Internet access, and Canada is among the top 10 most committed countries to social networks. instagram oto beğeni

Social media statistics

Just look at 2013 and see these statistics social media:

More than 1.2 billion people on Facebook (click on the Facebook faces);
5,700 tweets are sent every second;
Google+ is the second most actively used social site with over 300 million users in over 30 different markets; (instagram türk takipçi satın al)
55 million photos on average are sent every day on Instagram;
47% of US online consumers are making purchasing decisions based on recommendations Pinterest;
Over 4 billion hours of video are being watched each month on YouTube.

Last year, Twitter was the most popular platform among the Fortune Global 100 companies, with 82% of them tweeting to their customers, followed by 79% with YouTube accounts and 74% on Facebook. And every day, more and more small businesses are discovering the potential of social media as an important marketing tool that helps you reach and connect with new and existing customers. Watch the video below to see these facts, small business and the media, and thus have a clearer picture
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Today, when customers are researching online purchases and seeking recommendations with your friends and family, they are seeking including small businesses with better active social presence, lively and interactive. But to see the results of your efforts you must first develop a solid social media strategy and implement it as part of your marketing plan. Here's how to start:

1. Identify your social media goals

How social media help your business?What do you want to achieve?

If your goal is to increase your organic search ranking you should definitely get on Google+ and YouTube, but if you want to be social as part of their customer service and and support so it makes sense to use Facebook and Twitter (although Google+ hangouts can be very useful in this area).

Set your goals to be specific: quantitative and realistic. (ie: it is better to have a goal to post twice a week for the social profiles of the acquisition of "X" number of followers ... You can not control how many will choose to follow him) this way, you are establishing metrics clear for your business, which later will be much easier to control, measure and manage.

2.Conheça your audience

Who are you trying to achieve? Set your target audience - your customers and prospects - people who want to engage in social media. Know your demographics, locate where the network and spend their time online, understand their interests, activities, priorities and previous purchases, and consider their social behavior to engage more easily with your readers and get the results you want for your business.

3.Confira competition

Competitive analysis is part of any marketing plan, and it's no different with social media .A deep dive on the web and you get a sense of how your competitors are using their social accounts to growing interest in its products and brand. Look, not only to their strengths, but also weaknesses. There are tons of ways to do this search and via SocialMention is just one of them. And this tool, you can also use it to monitor and maximize the social side of its brand.

4. Select the best platforms

Your brand should be where your customers are. If you're in the decorating business and home improvement, food and beverage, women's fashion, or travel, you should definitely start sharing your visual content on Pinterest and Instagram.

Business-to -business business (B2B) should look at their customers on LinkedIn, and local retailers who want to attract customers with discounts, coupons and promotions should check the Foursquare.

5.Identifique their "strengths" and create value

A strategic plan for social media marketing requires consistency, not just throwing out some tweets and status updates here and there. To be successful in their social efforts you should strive to provide value to your readers rather than exaggerate them. Think about your appearance, how you want your brand to be known, and then create content that supports that image and at the same time targeting the major topics and keywords. Offer a variety of formats, not just focus on text - messages with pictures, comments and shares on Facebook than those with text, video and links.

6.Defina his tone and frequency

People are not on social media to engage with you, but with your friends and personal contacts. They do not appreciate sales, and will not have fun if you overload your feeds with your promotional content. Analyze your data to identify the best time to share your posts. As part of its strategy to define the optimal balance in frequency and tone of your social media activities, and then adapt this approach through trial and error and measure your results.

7.Envolver in social media

Social media is not just a publishing platform. It is built around commitment and requires a continuous input. If you were there to start a conversation in a social site, it should be there to engage in the discussion as well. Engagement is what these sites are. To simplify the process and be alerted when your content has been liked, commented or re-tweeted you can use different monitoring software that allows you to finish everything faster and easier and focus on your business.

I 8.Medir and compare results

If you are serious about your social presence, you have to be serious about their analysis as well. These days every major platform has its own built-in analysis tools that you can use to track the performance of your posts and authority of your business page. In addition, you should also closely monitor their web analytics, and if your strategy is successful, you will surely notice an increase in your traffic and links your social sites are generating.

9.Recicle

To ensure the continued effectiveness of your social media strategy, once you accomplish your goals you must go back to the beginning and start over. Reset your aspirations, build on what you have learned, assess its success, and continually go through this cycle so that you can achieve great results with your business using marketing in social media (fosfatidilserina)

What (ניהול תיקים)worked for you in 2013? What are you thinking about (עבודות גבס) changing in 2014? I love to hear you talk. Leave your (παλετες) comments below!